Maximize opportunity generation across your agent network. Zephyr enables your partners to proactively develop local markets – instead of passively waiting for inbound demand. A structured approach to clarity, collaboration, and commercial success.
Many companies fail to meet order intake goals - not due to product gaps, but because agents fail to generate sufficient new leads in key markets.
Instead of driving growth, many agents manage existing accounts and wait passively for demand - missing chances to develop new business.
Most companies lack visibility into which regions and customer segments agents are covering and where untapped potential lies.
Teams consistently generate more qualified leads through clearly defined lead channels and agent activation.
By focusing investments on productive agents and stopping unproductive partnerships early, companies reduce overhead in indirect sales.
With better visibility into agent activities and clear criteria for funnel stages, forecasts become more reliable and actionable.
Agent managers and sales leaders benefit from a clear framework - making agent management more strategic and less frustrating.
Structured partner engagement opens new regions and applications faster - without needing full in-house coverage.
Define a measurable funnel for agent-based lead generation. Gain clarity on which markets and applications are driving pipeline growth.
Create transparency and comparability through objective evaluation of your agent network along five core dimensions.
Train your team in a best-practice method to source, qualify, and manage agent partnerships effectively.
Use our guided Agent Management Sheet to implement and monitor clear expectations, investment plans, and performance reviews.
Steers the team to focus on agents with the highest impact and most strategic potential, ensuring that partner management becomes a true growth lever - not just an administrative task.
Uses clear criteria and structured check-ins to develop or de-prioritize agents based on performance, commitment, and potential in target markets.
Identifies white spots, competitive gaps, and growth regions where new agents should be activated - or where a structured replacement might unlock new market share.
Shifts discussions with agents from reactive product support to strategic funnel building, aligning field insights with data-driven steering from headquarters.
Many B2B companies rely on external partners to access new markets – whether in engineering, manufacturing, SaaS, or industrial distribution. Especially when entering unfamiliar regions, it’s common to build a wide agent network – but quantity rarely equals quality.
Agents often juggle dozens of products, focusing their energy where they expect the highest and fastest returns. This leads to passivity, unclear commitments, and underdeveloped markets.
Zephyr was developed to answer two key questions:
How do we motivate agents to invest more in our partnership?
When is it time to end an unproductive agent relationship?
Symbolizes the steady flow of new sales opportunities.
A cooling breeze that reduces sales pressure through a more predictable pipeline.
Track lead generation performance across all market access channels.
Drive growth through structured agent management and strategic partnerships.
You’ll see first improvements within 4 weeks. Full rollout usually takes 3–6 months.
No new tools required – Zephyr is designed to work with your existing CRM and reporting environment.
Not at all. Zephyr strengthens partnerships with clear expectations – which experienced agents appreciate.
On the contrary. Zephyr helps your team focus on what matters by eliminating wasted efforts.
Zephyr addresses the blind spot in indirect sales – by focusing on the agent relationship, not just the customer journey.
Managing Director
Sales Manager
Head of Sales