Skip to main content
Get started
Contact

Aurora

Data-Driven Sales Funnel Management for Capital Goods and Project Business

Bring structure, clarity, and proactive steering into your sales process. Aurora helps sales teams and leaders manage complex capital sales funnels with confidence – leading to better forecasting, improved win rates, and more efficient use of time and resources.

Let’s explore how Aurora could support your sales organization:

Book a free call with our experts
Produkt-Image-Aurora-scaled
Bildschirmfoto-2025-07-09-um-09.22.39
  • Used by global B2B sales teams across multiple countries and over four continents
  • Designed for capital goods sales with long cycles and multiple stakeholders
  • Used in deals ranging from €50K to €25M+, as well as serial business with €100M+
  • Designed for integration in CRM systems and opportunity workflows

What are the challenges Aurora will deal with?

If you’re facing at least one of these challenges, Aurora is likely the right solution for your sales organization:

No Structure in Complex Sales

In boom phases, teams drown in unprioritized leads; in slumps, they lack focus. Without structure, effort is wasted in both scenarios.

Forecasting Without Customer Signals

Too many forecasts are based on gut feeling, not verifiable buying behavior – making planning unreliable and risky.

Lost Deals, No Learning

Opportunities slip away without clear reasons. Feedback loops are missing, and the team can’t improve what it doesn’t understand.

High Effort, Low Impact

Reps spend time on unqualified requests, quoting too early, and filling CRM fields they don’t believe in - leading to high internal costs and low adoption.

No Tools for Long Sales Cycles

Sales cycles over 6 months require early, data-based steering - but most organizations lack the system logic to enable that.

The impact you can expect

Frame-29

Reliable Forecasting

Sales forecasts become more accurate because they’re based on real customer signals instead of assumptions or gut feeling.

Frame-34

Smarter Prioritization

Your team focuses on deals with real buying intent - not just activity - and spends less time on low-potential leads.

Frame-27

Less Proposal Waste

Quoting and demo efforts are only invested when clear buying signals are present, reducing internal cost per offer significantly.

Frame-32

Empowered Sales Leadership

Sales leaders gain a structured overview of funnel health and can steer teams proactively using clear, comparable data.

Frame-40

Improved CRM Usage

CRM becomes a daily working tool instead of a reporting burden - with better data quality and more consistent usage across teams.

Frame-39

Aligned Sales Conversations

Defined funnel gates guide the sales team to ask the right questions at the right time - aligned with how the customer actually buys.

How Aurora solves this

Aurora isn’t just a funnel template – it’s a leadership method. Based on years of global implementation experience, it creates clarity, comparability, and a shared language for opportunity management.
Aurora

1. Sales Funnel Definition

Aurora embeds your funnel into your CRM - clean logic, clear mapping, and immediate usability for the entire team.

Frame-32

2. CRM Integration

Aurora embeds your funnel into your CRM - clean logic, clear mapping, and immediate usability for the entire team.

Frame-36

Aligned Sales Conversations

Dashboards (e.g. in Power BI) visualize funnel health, conversion rates, and forecast quality – providing leadership with a reliable decision base.

Frame-42

4. Sales Management Enablement

We train leaders to coach based on funnel signals: identifying stuck deals, spotting risks early, and conducting focused funnel reviews.

Frame-38

5. Hands-on Rollout

We accompany your real sales work, across countries and teams - supporting implementation with coaching, review formats, and custom adaption to your business logic.

What makes Aurora different?

Frame-31

Funnel Logic Based on Customer Behavior

Stages reflect buying signals, not internal steps
Aurora defines each stage by clear buying signals instead of internal sales steps. This avoids false progression and keeps the focus on real deal readiness – not just activity.
arrows-expand (1)

From Passive Tracking to Active Development

Reps drive progress instead of waiting for it

Aurora shifts the sales mindset from reporting to opportunity ownership. Reps learn to qualify more sharply, uncover buying dynamics, and actively move deals forward.

Frame-38

A Leadership System - Not Just a Dashboard

Funnel data becomes a tool for coaching and control

Aurora equips leaders to steer, not just observe. Funnel reviews become focused conversations. KPIs become tools for coaching. And data quality becomes a shared responsibility.

The meaning behind "Aurora"

Aurora – the goddess of dawn

Just as Aurora heralds a new day, our sales funnel brings a new way of thinking to sales – one that is grounded in data and clarity.

It marks a shift from hope and guesswork to radical honesty, creating focus, saving time, and making the sales forecast truly reliable.

Produkt-Image-Aurora-scaled

What our clients say

left-quote Created with Sketch.

 At Nativ.ai,  Matthias Höfler and his team partnered with scope & solve to bring more structure and clarity into their funnel. Although their sales process was already well-defined, Aurora revealed key blind spots and introduced a shared logic across all stages. As a result, the team gained full visibility from lead to close, improved forecast accuracy, and significantly reduced time spent on low-probability deals. With a stronger focus on qualified opportunities, the entire sales organization now operates with greater precision and efficiency.

Matthias_Hoefler-300x300

Matthias Höfler

Chief Revenue Officer at Nativ.ai
left-quote Created with Sketch.

At Leistritz Pump Technology, Markus Schwarte and his team transitioned from intuition-based sales to structured, data-driven funnel steering. With support from scope & solve, they implemented Aurora to define clear stages, align international sales activities, and improve forecast reliability. The funnel logic is now embedded in daily routines and management meetings, enabling consistent tracking from lead to order. As a result, the team prioritizes high-quality opportunities, collaborates more effectively across regions, and exits low-potential deals with greater confidence and speed.


Markus-Schwarte-gutes-Bild-300x300

Markus Schwarte

Managing Director at Leistritz Pump Technology

How we work

Full Focus on Business Impact

At scope & solve, every project starts with one guiding principle: measurable business impact. We help organizations solve the right market challenges – and drive real movement where it matters most.

1. Understand Your "Why"

Every change initiative starts with a reason. We begin by understanding your “Why” – and just as importantly, your “Why now.” Through a structured yet concise analysis, we uncover your business context, drivers for change, underlying issues, opportunities, and strategic goals.

2. Quantifying Business Impact

Tangible impact is at the heart of every project. We define two layers of targets: Business Impact I (e.g., order intake in a region or margin contribution) and Business Impact II – the operational KPIs needed to achieve those targets. Our methodology bridges the gap between those two in a brutally honest fashion. 

3. Change Roadmap & Scope

With this foundation, we define a practical, results-oriented roadmap and a clear scope. Leveraging proven methods and implementation experience, we guide your team through the necessary transformations to reach KPI targets and drive business success all the way until “Mission Accomplished”. 

4. Measure and Adjust to Stay on Track

We establish a rhythm of progress monitoring, reflection, and adjustment with your leadership and teams. Through data, dialogue, and alignment, we ensure that the transformation stays alive – and your team remains in motion. 

Ready to lead with clarity?

Mitarbeiter_Dominik_Helmschrot

Dominik Helmschrot

Managing Director

Mitarbeiter_Franziska_Junemann

Franziska Assistant

Sales Manager

Mitarbeiter_Sebastian_Seitz

Sebastian Seitz

Head of Sales

See how Aurora empowers you to manage your funnel and hit your targets. Book your consultation.