Use cases

Be inspired by the use cases for sales and aftersales that other engineering / manufacturing customers have already implemented with us in order to become more proactive in their markets, to live customer centricity with the entire organization and to promote international cooperation.

This post explains how piloting your CRM with one motivated team helps generate proof, reduce resistance, and accelerate adoption across ...
This post explains why CRM governance requires clear ownership - and what happens when every department tries to shape the ...
This post explores why even the best CRM won’t gain traction unless old workarounds are addressed and how to align ...
This post explains why regular check-ins between sales leadership and new team members are critical - not just for connection, ...
This post addresses the gap between field sales reality and CRM system demands - and explores how voice tools, mobile ...
This post shows how poor initial data can derail even the best CRM - and what to do instead. ...