Use cases

Be inspired by the use cases for sales and aftersales that other engineering / manufacturing customers have already implemented with us in order to become more proactive in their markets, to live customer centricity with the entire organization and to promote international cooperation.

Effort Alone Doesn’t Close Opportunities: Why Customer Commitment Is Your Real Indicator

This post challenges the common sales mistake of over-investing in accounts without clear customer commitment. It explains how to define ...

Why CRM Projects Fail Without Change Management

This post explains why technical go-lives aren’t enough and how structured change management ensures your CRM becomes a tool people ...

Who Sees What? Access and Control in Global CRM Landscapes

This post explains why CRM access must be tied to ownership - not just visibility. ...

Your CRM Should Work Like a Sales Cockpit – Not a Filing Cabinet

This post explores why salespeople need personalized dashboards in their CRM systems - and how role-specific visibility drives performance, planning, ...

Build Trust with Pilots: How to Demonstrate Business Impact Early

This post explains how piloting your CRM with one motivated team helps generate proof, reduce resistance, and accelerate adoption across ...

CRM Success Starts with Strong Governance

This post explains why CRM governance requires clear ownership - and what happens when every department tries to shape the ...

We are a specialized consulting company focusing on sales and aftersales processes for engineering and manufacturing companies operating internationally across various regional markets. Through systematic processes and high data quality in CRM, we work with your teams to bring clarity and proactivity to the markets and therefore ensure greater economic resilience in the face of major global changes.