Use cases

Be inspired by the use cases for sales and aftersales that other engineering / manufacturing customers have already implemented with us in order to become more proactive in their markets, to live customer centricity with the entire organization and to promote international cooperation.

From Seller-Centric to Buyer-Led: Why Funnel Stages Must Reflect the Customer’s Process

Funnel structure only creates clarity if it reflects how customers make decisions. This post explains why internal milestones aren’t enough ...

Don’t Push the System – Pull the Sales Logic Don’t Push

Many CRM rollouts fail because they focus on tools, not thinking. This post explains why success depends on pulling sales ...

Decluttering the Funnel: What Happens When Structure Meets Reality

Funnel structure brings clarity - and consequences. This post shows how introducing funnel logic exposes inactive deals, forces prioritization, and ...

Why Support Teams Alone Can’t Drive Sales Change

Admins, data teams, and IT play a crucial role in CRM success - but they can’t fix what sales hasn’t ...

Dashboards That Drive: How Transparency Turns into Real Sales Steering

Dashboards bring transparency - but real steering happens when teams turn shared data into shared action. This post explores how ...

Turning Dashboards Into Action: From Reporting to Real Steering

Dashboards create visibility - but visibility alone doesn’t drive action. This post explains why sales teams must go beyond reporting ...

We are a specialized consulting company focusing on sales and aftersales processes for engineering and manufacturing companies operating internationally across various regional markets. Through systematic processes and high data quality in CRM, we work with your teams to bring clarity and proactivity to the markets and therefore ensure greater economic resilience in the face of major global changes.