Use cases

Be inspired by the use cases for sales and aftersales that other engineering / manufacturing customers have already implemented with us in order to become more proactive in their markets, to live customer centricity with the entire organization and to promote international cooperation.

Detecting Patterns: How Funnel Logic Enables Better Sales Intelligence

When sales teams lack structure, deals stall silently. This post explains how funnel logic builds momentum by turning opportunities into ...

Progress on Purpose: How Funnel Structure Turns Action into Outcomes

Structured funnel data reveals more than status - it uncovers patterns. This post explains how sales teams can detect buying ...

From Seller-Centric to Buyer-Led: Why Funnel Stages Must Reflect the Customer’s Process

Funnel structure only creates clarity if it reflects how customers make decisions. This post explains why internal milestones aren’t enough ...

Don’t Push the System – Pull the Sales Logic Don’t Push

Many CRM rollouts fail because they focus on tools, not thinking. This post explains why success depends on pulling sales ...

Decluttering the Funnel: What Happens When Structure Meets Reality

Funnel structure brings clarity - and consequences. This post shows how introducing funnel logic exposes inactive deals, forces prioritization, and ...

Why Support Teams Alone Can’t Drive Sales Change

Admins, data teams, and IT play a crucial role in CRM success - but they can’t fix what sales hasn’t ...

We are a specialized consulting company focusing on sales and aftersales processes for engineering and manufacturing companies operating internationally across various regional markets. Through systematic processes and high data quality in CRM, we work with your teams to bring clarity and proactivity to the markets and therefore ensure greater economic resilience in the face of major global changes.